Client stories

How Rituals modernised its finance operations

Rituals is a luxury beauty and wellbeing brand founded in Amsterdam over 25 years ago. From its headquarters in the Netherlands, the company has grown into a global retail business operating in 33 countries with over 1,000 stores. This international footprint comes with a complex financial setup: multiple entities, multiple banks and multiple currencies across Europe, the Middle East and Asia-Pacific.

Rituals_Cosmetics_logo

Manual payment processing and approvals

AP uploads batches per bank and currency into separate portals
Approvers log into multiple portals with limited overview

Manual cash visibility and reconciliations

AR/treasury downloads and uploads bank statements into the ERP
Time spent on data collection instead of analysis

Fragmented setup limiting scale and increasing risk

Payments and connectivity spread across banks, entities and regions
Operational risk, not fit for further growth

 

To support further growth, Rituals needed to modernize its payment and bank connectivity landscape and reduce operational risk in finance. Before Cobase, payments and bank statement processing were highly manual and fragmented across bank portals and teams.

On the payments side, the Accounts Payable team prepared payment batches (vendor payments and employee expense reimbursements) in the ERP and then had to upload them separately into each individual bank portal, split per bank and currency. Approvers in finance had to log into multiple bank platforms to review and approve these payment files. This was tedious, error-prone work with limited overview of what had been uploaded, approved or rejected.

Lars Goes Manager Finance Development at Rituals tells: On the liquidity side, the AR/treasury team downloaded daily bank statements manually from different bank portals and uploaded them into the ERP for cash reconciliations. The absence of a central overview meant additional time spent on basic data collection rather than analysis.

These challenges triggered Rituals to explore a central payment hub and bank connectivity solution.

Rituals evaluated Cobase as a central payment hub and bank connectivity platform that could sit between their ERP and all banking partners.

From a finance perspective, Cobase stood out by addressing the core requirements: automation of vendor payments and bank statement flows, and a central, user-friendly platform for approvals and monitoring. The interface is intuitive; new users quickly understand where to go and how to use different modules, making onboarding short and straightforward.

From a technology and integration perspective, Cobase’s proposition was “one integration between ERP and Cobase, Cobase takes care of all the bank connections.” This relieved Rituals from building and maintaining individual bank interfaces themselves. The Cobase team was clear on what data and formats they needed, which allowed Rituals’ ERP product owner to prepare the integration efficiently with no surprises in delivery.

The collaboration during the pre-sales and design phase was another differentiator. Cobase invested time to understand Rituals’ finance and IT landscape in detail, and set realistic expectations about scope, timelines, documentation, training and change management.

Implementation: fast, phased and predictable

Rituals and Cobase agreed on a phased go-live instead of a single “big bang” implementation. Given the number of entities, bank accounts and regions involved, a sequential rollout per entity–bank combination offered better control over operational and project risk.

The contract was signed at the end of January. During the first three to four months, the joint team focused on the functional and technical design and on setting up the integration between the ERP and Cobase. The first entity went live around May; subsequent entities and banking partners were then onboarded in waves every few weeks. While Cobase onboarded the banks and connected them to the Cobase platform, Rituals prepared its internal processes, data and users for each wave of go-lives, resulting in a total implementation timeline of under six months. 

Project governance was tight but pragmatic. Weekly meetings brought together AP/AR, finance, IT and Cobase, with clearly assigned roles and responsibilities. Before each go-live, the team followed a defined set of checks to validate configuration, confirm testing results and formally assess readiness.

From the ERP side, Rituals’ product owner for finance projects Cléo Bottin led the technical integration, while Cobase handled connectivity from the platform to all banks. This clean separation kept internal complexity manageable. Cléo Bottin tells, it is “quite rare” for a third-party vendor integration to run this smoothly, with such clear requirements and predictable outcomes.

Cobase is reliable and easy to work with, taking full ownership of bank connectivity and delivering an integration that simply works.

Cléo Bottin
Technical Product Owner, Rituals
Cléo Bottin Rituals png
Fewer manual tasks, one central platform instead of multiple portals, clear roles and statuses for every payment, and a structured, transparent, collaborative implementation.
Lars Goes
Manager Finance Development, Rituals
Lars Goes Rituals png

Today, Cobase is fully embedded in Rituals’ financial ecosystem as the central payment hub and bank connectivity layer. Payment batches generated in the ERP for vendors and expenses are automatically sent to Cobase, which routes them to the correct banks, accounts and currencies across all regions. Approvers now log into Cobase instead of multiple bank portals, review and approve all payments centrally, and have full visibility on payment status. Bank statements for all banks and accounts are retrieved via Cobase and either downloaded from the platform or automatically interfaced into the ERP for daily reconciliations.

As a result, Cobase provides a single, consolidated view of payments and bank balances across entities, banks and regions. From a technology operations perspective, the integration is highly stable: monitoring is in place, but the tech team reports they have never had to call Cobase about a glitch – a rare situation compared to many other third-party integrations.

But most importantly for Rituals, the real verdict comes from the people using Cobase every day.

For Cléo Bottin, Technical Product Owner (ERP / finance projects), the value is clear: Cobase is reliable and easy to work with. The team knew exactly what was required, took ownership of all bank connectivity, and delivered an integration that simply runs in the background and “just works” – without surprises or firefighting.

For Lars Goes, Manager Finance Development and responsible for continuous improvement and major finance projects, the impact shows up in daily operations: fewer manual tasks, one central platform instead of multiple portals, clear roles and statuses for every payment, and an implementation that was structured, transparent and collaborative from start to finish.

Taken together, that’s how Cobase is seen inside Rituals today – not just as a tool, but as a stable part of the way finance gets its work done.

Results

Efficiency and reduced manual work

Manual uploads and bank-portal logins are largely eliminated.
Payment and statement handling across banks and currencies is automated.
Workload and human-error risk are significantly reduced.

Better control and visibility

Cobase provides a single point of access for all payments and bank statements.
Approvers can view every payment, field, and status in one place.
Daily consolidated visibility improves cash insights and decision-making.

Stronger compliance and audit trail

A unified platform captures who created, uploaded, and approved payments.
Every action and rejection reason is fully traceable and transparent.
Centralized controls strengthen governance versus multiple bank portals.

Interested?

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